I begun my Beauty Pie journey early in 2022 and quickly became obsessed with the beauty brand rocking the industry and selling high end beauty products at a fraction of the cost. Don’t know much about Beauty Pie? Well let me tell you how it works, you pay an annual subscription (£59) which grants you access to extremely low prices on all their products on site. The products in question are sourced from the same laboratories around the world as other luxury beauty brands (think Switzerland, France and Japan). Beauty brands don’t own the patent on the products they order and sell, they just own the branding, so Beauty Pie swoop in and source the same products and sell it unbranded. Of course they’ll never give you confirmation of what the high end luxury equivalent is, but it’s always fun to guess. I’ve now made multiple orders, including repeat orders, throughout the year and I’m here to share my favourite products on site. 

If you’re not a member already you can sign up here which gives you access to all the low prices. If an annual subscription isn’t for you then select the £10 a month cancel at any time option.

They are currently running a 50% off Black Friday offer (CODE: BF50) for non members if you want to try the products without becoming part of the club.

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Super Healthy Skin Range:

This range is a like visiting a spa in your own home. It’s a super moisturising formula with citrusy and fresh notes in the scent. It feels super luxurious on the skin and smells like such an expensive range of products. The packing is simple and chic and looks stunning in your bathroom. 

Deluxe Body Moisturiser

The product that got me hooked on this range, it is fresh and citrusy and super moisturising – it suspends droplets of oil in water to give you a super soft and nourished feel to your skin after application. The subtle and fresh scent lasts for hours on your smooth skin. 

Super Healthy Skin Body Wash

It’s super nourishing, with Sweet Almond Oil, Aloe Vera, Lemon Butter, Coconut Oil and Shea Butter suds. It smells incredible and the bottles looks very chic in shower. 

Continuing my obsession with this range the Nourishing Body Polish

Scoring a hat trick with this range, the nourishing body polish is smoothing, skin softening and moisturising all in one. I love to slather this all over my body then soak in the tub in a magnesium salt bath and come out feeling invigorated and completely dozy ready for bed all at the same time. 

Clean House Candle

Does exactly what it says on the tin. Imagine the ultimate clean house scent – fresh and light with a hint of clean laundry. Described as notes of lavender, freesia and magnolia flowers bundled in fresh white cotton sheets then spritzed with a nudge of musk. I burn this candle in the bedroom and it just makes me feel like its fresh sheets on every single day of the week. 

Eyeshade Cream Crayons

For £7.50 these eyeshadow crayons are an absolute bargain. They glide on seamlessly and set and stay all day. No smudging or budging and no creasing in the eyelids. The range of colours is gorgeous my favourites that I wear are Teddy Bare for a cool and creamy brown for an every day matte look, Huntress for an evening coppery sparkle and En Taupe for a neutral creamy darker taupe base with hint of rust. I’ve bought other high end beauty brand’s cream eyeshadow crayons and I can confirm these are like for like but for a fraction of the price. 

Under Eye Genius

For someone that barely wore concealer three years ago my under eye game has stepped up a lot as I creep well into my thirties. Now after an eye serum / moisturiser I apply this under eye genius balm which is lightly coloured to erase dark circles. It also acts a tacky base for concealer to be applied on top which keeps it set in place all day. GAME.CHANGER! This is is now a non negotiable in my makeup routine. 


Now, I don’t want to start rumours but if I had to guess which range this twins with in the luxury beauty world I would guess Decorté. A mega luxurious Japanese skincare brand which I have used over the past few years but your standard beauty budget does not allow for it to be in the everyday skincare routine so my swap over to Japanfusion was a no brainer.  If I had to pick one Beauty Pie range to live off for the rest of my life it would be Japanfusion. I wouldn’t even need to give it a second thought, it’s the instant winner. It’s a gentle hyaluronic acid and super hydrating range. I’ll list a few of my favourite products. 


A super gentle and light weight serum packed with three weights of Hyaluronic Acid for a super hydrating and plumping look. It’s the first layer I apply to my face every single morning. 

Genius Lift Elixir Drops

Voted the ultimate skincare saviour by Vogue these drops are super hydrating. I add them to my toner or serum morning and evening to give an extra hyaluronic boost to the skin. Immediately gives a more elastic, plump, dewy and hydrated look and feel to the skin. 

Triple Hyaluronic Acid Eye Serum

This is the serum I apply below the under eye genius. It helps reduce signs of ageing and wrinkles, is super hydrating and feels light on the skin. Also a perfect substitute for pregnant mamas if you are off the retinol for the short term (it can also be used alongside retinol for a super boost) 

I leave you with the final hero product from Beauty Pie. The FEATHERLIGHT UVA/UVB SPF 50 SUNSCREEN + PRIMER An incredibly affordable, multipurpose sunscreen. The spf 50 sunscreen with primer is a hero product. It goes on lightly, absorbs quickly and leaves a flawless finish. Its got a beautiful texture and is lightly scented. It sits beautifully under makeup, I wear it every day year round. It sells out regularly so get it whilst its hot!

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